07/2009 – today
German Publishers’ Association, Frankfurt
Department: Digital Publishing
Consultant
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Management of several working groups within the Association.
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Development of guidelines for new publishing workflows concerning “digital-first” strategies and standards.
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Process Manager CMS implementation for working groups within committees.
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Rollout and support of a mediawiki environment
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Support of the committee’s work with focus on eBook and app-development, change management and online marketing
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Project manager for company’s congresses and events with focus on digital publishing
01/2007 – 07/2009
Eichborn Publishing AG, Frankfurt
Department: Head of IT and Web Services
Manager
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Project Management CMS/ERP project
- Project Management CMS integration (typo3)
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Responsibility for local network and IT support
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Project Manager for the implementation of a purchase management
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Management of integrated online marketing campaigns as Marketing Manager
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Implementation of SEO/SEM in current workflows
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Setup of google AdSense and display campaigns
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Audience Manager and responsibility for plattform communities and social media
- managerial responsibility
08/2001 – 11/2007
ZDF, Mainz (Broadcasting)
Department: Science & Technology
Science Editor
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Science Editor with focus on “Digital Society” and “Digital Publishing”
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Implementation of Online-TV environment for 3sat
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Implementation of community tools like chats and forums
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Experiences in Macromedia and Imperia CMS
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Experiences in editing video and audio media
01/2001 – 08/2001
National Library, Frankfurt
DFG projects, Metadata in Sience
research assistant
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Development of Dublin Core Standards
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Development of perl-integrated tools for realising a “personal norm database” standard
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Event management
01/2000 – 01/2001
Deutscher Fachverlag Frankfurt (publishing house)
Department: Business Researh
research assistant
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Implementation of a business research database
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Creation of competitive analysis
Academic Career
10/1998 – 05/2005
Johannes Gutenberg Universität, Mainz
Media Studies (Master)
Focus on Digital Publishing
07/1998
Otto Hahn Gymnasium, Dinslaken
Higher education entrance qualification
Extra Curricular Activities
10/2008 – 04/2011 3imsinn – Agency for digital workflows
04/2008 – 09/2008 Second hand bookshop “titelei”
IT-Skills
- (X)HTML, XML, CSS; Advanced
- PHP, ASP, JavaScipt und ActionScipt; Advanced
- Apache / Debian; Basic
- MS-SQL, MySQL; Advanced
- Adobe -Programme Flash, Fireworks, Photohop, inDesign; Advanced
- Premiere; Audacity; Final Cut Pro; Advanced
- Imperia, Typo3, Magento, WordPress; Advanced
Languages
- German: Mother Tongue
- English: Advanced Use
- Swedish: Basic User
Personal Interests
Collecting Books, Marathon, Playing guitar with the Punkjazz-Band “KeinSein”
Michael Schneider
Rosenstr. 14
55218 Ingelheim
michael.schneider//3imsinn.de

